Templates and playbooks for reps selling physical products — robotics, industrial equipment, medical devices, energy systems, and other hardware — built around how those deals actually close, not adapted from a SaaS trial.
Software sales content assumes a single buyer and a free trial. A hardware deal runs on a different set of specs entirely.
Spreadsheet and document tools for the parts of a hard tech sale that actually decide it — the business case and the buying committee.
Builds a year-by-year cost comparison against the incumbent, with payback period, NPV, and ROI calculated automatically from your inputs.
Breaks down the six roles in a hardware deal, with a stakeholder mapping worksheet, mutual action plan template, and a single-threaded-deal checklist.
A structured way to respond to technical RFPs without losing weeks to it — something SaaS reps rarely deal with, and hardware reps deal with constantly.
Sales enablement content is built almost entirely for software: fast trials, single buyers, low switching costs. Selling a physical product — a robot, a medical device, an industrial system, a piece of energy infrastructure — is a different job. Longer cycles. More stakeholders. A buyer who has to live with the decision for years, not a month.
We build tools for that job specifically, grounded in how hardware actually gets evaluated, financed, and approved — not adapted from a template written for a 30-day free trial.